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Organic Food

An Assessment of Knowledge of Homemakers and Influencing Reasons to Buy / Not to Buy

Bibliographic Data

ID5199277
AuthorsJalpa Dholakia (Prakriya Green Wisdom School , Sarjapura Road, Bangalore, Karnataka, India), Maneesha Shukul (Department of Home Management, Faculty of Family and Community Sciences, The M.S. University of Baroda , Vadodara, Gujarat, India)
Year2012
Volume37
Issue3
Pages221-227
Publication date2012-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Human Ecology (JOURNAL)
Journal identifiersISSN: 0970-9274 • E-ISSN: 2456-6608
PublisherKamla Raj Enterprises (PUBLISHER)
DOI10.1080/09709274.2012.11906467
OpenAlexW2184905149
LanguageEN
Citations received6
References cited1

Serious concerns expressed during the last decade regarding the use of chemicals in agriculture in terms of their adverse impact on the human health, environment and sustainable agricultural production has been encouraging organic food production world over. The food thus produced has minimal elements harmful to the human health. Hence apart from being environment friendly, organic foods are believed to be having high nutritional value and safe for human health. But how far the women, the health providers of families, are aware of various aspects of organic food needs to be investigated so as to increase the consumption of organic food products. Some areas of India have popularized organic food. With a view to find out the scenario in Gujarat, a small study was conducted in Vadodara city to assess the knowledge of homemakers about organic food and the reasons for buying/not buying organic food. Through an interview schedule, data were collected from a sample of 110 homemakers randomly selected from 3 localities of Vadodara city. Majority of them had good knowledge about organic food but majority of them did not buy organic food as it was not easily available, was required in larger quantity and was not so good in appearance as compared to conventional food items. Lack of standardization mark/certification process also demotivated them to purchase the organic food. The study revealed a need for having more organic food bearing standardization mark

Agricultural science · Agriculture · Business · Certification · Economics · Environmental health · Food processing · Geography · Organic certification · Organic farming · Organic product · Biotechnology and Related Fields · Environmental Science · Medicine · Food Science · Marketing

  • Sustainable Agriculture

    Open Access•Susanna Levina Middelberg•Journal of Human Ecology•2013

  • Factors influencing Indian consumers' actual buying behaviour towards organic food products

    Open Access•Anupam Singh, Priyanka Verma•Journal of Cleaner Production•2017

  • Examining the nexus between consumers' intention and buying behaviour towards organic food

    Shampy Kamboj, Manita Arora et al.•British Food Journal•2025

  • “From farm to fork, naturally”

    Open Access•Zebran Khan, Ariba Khan et al.•British Food Journal•2025

  • Evaluating the effect of values influencing the choice of organic foods

    Open Access•Komal Desai, Poornima Tapas et al.•Environment Development and…•2024

  • Exploring the Role of Availability and Willingness to Pay Premium in Influencing Smart City Customers’ Purchase Intentions for Green Food Products

    Hemantkumar P Bulsara, Mridul Trivedi•Ecology of Food and Nutrition•2023

Unique citing works6
Citations per year0,46
Citation span2013 - 2025 (13)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 5

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