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Demographic and Value Orientations as Predictors of Social Responsible Consumption Behavior among Indian Consumers

Bibliographic Data

ID5220953
AuthorsMonica Bedi (University Business School, Punjab University, Chandigarh 160014, India, corresponding author)
Year2017
Volume59
Issue2-3
Pages169-179
Publication date2017-09-02
Open AccessYes
TypeARTICLE
VenueJournal of Human Ecology (JOURNAL)
Journal identifiersISSN: 0970-9274 • E-ISSN: 2456-6608
PublisherKamla Raj Enterprises (PUBLISHER)
DOI10.1080/09709274.2017.1380259
OpenAlexW2770930005
LanguageEN
References cited43

Sustainable development and ecological issues have gained the attention of policy makers, practitioners and consumers at local, national and global level. India, with 1.34 billion people, is the second most populous country and sixth largest economy measured by nominal GDP in the world. Rapid industrialization, population growth, poverty, vehicle emissions, usage of hazardous chemicals have given birth to great number of environmental problems and continue to put tremendous pressure upon the country's land and natural resources. Rapid economic growth rate has severely degraded environment in the form of deforestation, pollution and threats to endangered species. The emphasis of sustainable development demands substantial changes of human behavior at individual level. Indian population, therefore, needs to be convinced to behave in a socially responsible manner for its sustainable development. It is crucial for the citizens to have enough environmental knowledge, supporting social atmosphere to develop positive attitudes for socially responsible behavior. The paper aims to study Indian consumers in terms of their socially responsible consumption behavior. Also, to explore the extent of the relationship between socially responsible behavior and the demographics of Indian consumers. The study also investigates the influence of collectivism, idealism, locus of control and economic status on socially responsible consumption behavior. The research will help the marketers and policymakers to formulate and implement well-structured strategy to motivate socially responsible consumption behavior

Business · Collectivism · Development economics · Economic growth · Economics · Individualism · Industrialisation · Political science · Population · Population growth · Poverty · Social responsibility · Social science · Sociology · Sustainable development · Environmental Education and Sustainability · Environmental Sustainability in Business · Innovation and Socioeconomic Development

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Highly citedNo

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