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Eco-friendly Packaging of Selected Consumer Goods and Environmental Concern of Homemakers

Bibliographic Data

ID5221204
AuthorsShilpi Sharma (0000-0003-4316-8551, Department of Family and Community Resource Management, Faculty of Family and Community Sciences, The Maharaja Sayajirao University of Baroda , Vadodara, Gujarat, India), Maneesha Shukul (Department of Family and Community Resource Management, Faculty of Family and Community Sciences, The Maharaja Sayajirao University of Baroda , Vadodara, Gujarat, India)
Year2012
Volume40
Issue3
Pages267-275
Publication date2012-12-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Human Ecology (JOURNAL)
Journal identifiersISSN: 0970-9274 • E-ISSN: 2456-6608
PublisherKamla Raj Enterprises (PUBLISHER)
DOI10.1080/09709274.2012.11906546
OpenAlexW2186900905
LanguageEN
References cited4

Personal consumption of goods has important implication; hence its role in the degradation vis-a-vis protection of environment and sustainable development is of growing concern. With the changing lifestyle of Indian urban consumers due to globalization, the increasing malls are filled with packed goods so that consumers ca n pick-up the required goods on their own. The goods are available in vari ous packaging materials, which, on one hand provide convenience to the consumers, on the other hand causes waste disposal problems in case they are not reusable/ recyclable /biodegradable. The packaging material varies in their impacts. Those consumers who select the goods packed in the least harmful packaging material to the environment out of the available options, exhibit buying behaviour. With the view to know the extent of eco-friendly buying behaviour of consumers of 21 st century, in relation to selected consumer goods, when much is talked about environment, a study was under on 75 purposively selected female consumers from Vadodara city. The questionnaire contained a scale having list of selected consumer goods available in the market in various packaging materials ranging from least to most eco-friendliness. The respondents were asked to indicate generally which of the given option they selected and why. It wa s found tha t ma jority of the respondents had a moderate extent of eco- friendly buying behaviour and the reasons behind the purchase of selected goods in different pack aging were economy and convenience. Very few percentage of respondents reflected concern at the time of buying those goods as reflected through the reasons. The study reveals a need for making consumer more environmentally concerned at the stage of buying as well as understanding their environmental foot-print, so as to contribute for sustainable development and protection

Biology · Business · Commerce · Environmentally Friendly · Consumer Packaging Perceptions and Trends · Environmental Education and Sustainability · Environmental Sustainability in Business · Ecology

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Citation velocityhistorical
Highly citedNo

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