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Surface and Sublevel Hate

Bibliographic Data

ID5260944
AuthorsLuke Munn (0000-0002-1018-7433, The University of Queensland, corresponding author)
Year2023
Volume10
Issue1
Publication date2023-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueBig Data & Society (JOURNAL)
Journal identifiersISSN: 2053-9517 • E-ISSN: 2053-9517
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/20539517221148136
OpenAlexW4320006218
LanguageEN
Citations received7
References cited15

On the face of it, contemporary "alt-tech" platforms appear more moderate than legacy hate havens. Yet it's also clear that virulent hate in the form of misogyny, white supremacy, and xenophobia has not disappeared. Probing this tension, this article conceptualizes two forms of hate: Surface "Hate" (moderate content that is highly visible and easily accessible) and Sublevel Hate (explicit content that is more marginal and less discernible). These terms are illustrated by examining several viral videos on Rumble. This twinned mechanism explains how alt-tech platforms can be both accessible and extreme at the same time. Stratified hate is strategic, heightening the appeal and durability of online communities. Recognizing this dangerous dynamic is key for interventions seeking to counter it

Aesthetics · Appeal · Art · Law and economics · Media studies · Political economy · Political science · Politics · Rumble · Sociology · Xenophobia · Computer Science · Gender, Feminism, and Media · Hate Speech and Cyberbullying Detection · Law · Social Media and Politics

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Unique citing works7
Citations per year3,5
Citation span2024 - 2026 (3)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 6

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