Productive measures

Culture and measurement in the context of everyday neoliberalism

Bibliographic Data

ID5260973
AuthorsD Beer (0000-0002-6926-4595, University of York, corresponding author)
Year2015
Volume2
Issue1
Pages2/1/2053951715578951
Publication date2015-05-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueBig Data & Society (JOURNAL)
Journal identifiersISSN: 2053-9517 • E-ISSN: 2053-9517
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/2053951715578951
OpenAlexW2105392468
LanguageEN
Citations received30
References cited33

This article reflects on how data circulations and data analysis have become a central and routine part of contemporary life; it does this through the lens of a particular cultural form: the game of football. More specifically, the article focuses upon the role of data in the production and playing of football, with the suggestion that forms of measurement and pattern recognition are now central to the performance of footballers and the recruitment and organization of squads. The article reflects on what this case study reveals about the implications of data, metrics and analytics for contemporary culture and suggests that we can use examples like football to see how embedded these data-processes are in the social world. This article presents the concept of productive measures as one means for analysing such developments

Analytics · Big data · Data science · Epistemology · Everyday life · Football · Media studies · Political science · Social science · Sociology · Through-the-lens metering · Computer Science · Engineering · History · Sport and Mega-Event Impacts · Sports Analytics and Performance · Sports, Gender, and Society

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Open DOISci-HubOpen Access