The Learning Effects of Pictures
Bibliographic Data
| ID | 5262184 |
|---|---|
| Authors | Olof Magne (University of Gothenburg), Lennart Parknäs (University of Gothenburg) |
| Year | 1963 |
| Volume | 33 |
| Issue | 3 |
| Pages | 265-275 |
| Publication date | 1963-11-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | British Journal of Educational Psychology (JOURNAL) |
| Journal identifiers | ISSN: 0007-0998 • E-ISSN: 2044-8279 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/j.2044-8279.1963.tb00589.x |
| OpenAlex | W2082754266 |
| Language | EN |
| Citations received | 1 |
The present study concerns the problem of the learning effects of projected pictures when used as instructional aids and the validity of measurement techniques in media research.Two hypothetical functions of pictures are discussed: The 'information value' and the 'motivation value' of the instructional material.In order to study the information value of pictures, three experiments were designed to test the following hypotheses:The method of testing defines which part of the retention (verbal or pictorial) we intend to measure, andA method of testing, adequate to the mode of presenting the information, covers a larger part of the total retention than a method that is inadequate to this mode.Different materials were constructed in order to give the subjects verbal or pictorial information and to measure retention. The results supported the hypotheses. At the same time the experiments suggested that, under the circumstances studied by the authors, pictorial learning was superior to verbal learning
Cognitive psychology · Machine learning · Test (biology) · Value (mathematics) · Computer Science · Psychology · Social Psychology · Visual and Cognitive Learning Processes
| Citations per year | 0.02 |
|---|---|
| Citation span | 1979 - 1979 (1) |
| Highly cited | No |