How Leisure Involvement Affects Repurchase Intention in Fitness Clubs? The Mediating Role of Commercial Friendship

Dados Bibliográficos

ID5285443
AutoresYanting Wang (0000-0003-3118-9929, National Taiwan Normal University), Yi Gao (0000-0002-3924-6142, National Taiwan Normal University), Fong-Jia Wang (0000-0002-6292-5434, Tamkang University, autor correspondente)
Ano2022
Volume4
Páginas777185-777185
Data de publicação2022-04-29
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoFrontiers in Sports and Active Living (JOURNAL)
Identificadores do periódicoISSN: 2624-9367 • E-ISSN: 2624-9367
EditoraFrontiers Media SA (PUBLISHER • CH)
DOI10.3389/fspor.2022.777185
PMID35571742
OpenAlexW4225143260
IdiomaEN
Citações recebidas2
Referências citadas36

This study explores the relationships among leisure involvement, business or commercial friendship, satisfaction, and willingness to repurchase in customers' use of customized fitness services. This study randomly sampled and analyzed the customers of fitness clubs (N = 234) in China. The results showed that leisure involvement had a positive impact on repurchase intention and satisfaction. Moreover, the mediating effect of commercial friendship was found in the relationship between leisure involvement, repurchase intention, and satisfaction. Overall, the study contributes to the literature by exploring the interaction effects of different types of consumer leisure involvement and commercial friendships in customized fitness services models on satisfaction and repurchase intentions

Advertising · Business · Consumer satisfaction · Friendship · Leisure activity · Leisure satisfaction · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Psychology · Social Psychology · Marketing