Unveiling the Journey Beyond

Understanding the Factors Influencing Pilgrimage Tourists' Revisiting Intention to Mecca

Bibliographic Data

ID5296574
AuthorsNeelam Bano (0000-0002-5611-0175, Superior University, corresponding author), Habib Ahmad (0000-0002-2686-8217, University of Management and Technology), Humaira Ahmad, Afsheen Hassan (Superior University), Muhammad Awais Shaukat, Sajida Dilshad (Superior University)
Year2024
Volume19
Issue2
Pages101-114
Publication date2024-12-30
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Al-Tamaddun (JOURNAL)
Journal identifiersISSN: 1823-7517 • E-ISSN: 2289-2672
PublisherUniv. of Malaya (PUBLISHER)
DOI10.22452/jat.vol19no2.7
OpenAlexW4406114641
LanguageEN
Citations received2
References cited12

This qualitative study explores the multifaceted variables that influence pilgrimage tourists' intention to return to Mecca, the holiest site in Islam, using the Stimulus-Organism-Response (S-O-R) theory. Every year, millions of Muslim pilgrims from around the globe converge on Mecca. Determining the factors influencing their intention to revisit is imperative for enhancing the overall pilgrimage experience and effective destination management. This study delves into the critical elements of the S-O-R model through in-depth interviews and thematic analysis to understand how pilgrimage tourists' perceptions of Mecca as a destination (Stimulus), individual characteristics and experiences (Organism), and responses to the pilgrimage experience (Response) interact to shape their intention to revisit the sacred site. The results can help pilgrimage organizers, religious authorities, and tourism partners create meaningful and gratifying pilgrimage experiences while building long-term pilgrim loyalty to Mecca

Advertising · Aesthetics · Ancient history · Art · Business · Pilgrimage · Sociology · Halal products and consumer behavior · History · Psychology · Religious Tourism and Spaces

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