Geomarketing

Desde una visión comercial a una aplicación social, en contextos metropolitanos

Bibliographic Data

ID5327157
AuthorsElías Adolfo Albornoz Del Valle (University of Bío-Bío, corresponding author), Francisco Javier Núñez Cerda (University of Bío-Bío), Carlos Mena Frau (University of Talca)
Year2020
Issue76
Pages143-167
Publication date2020-09-01
Open AccessYes
TypeARTICLE
VenueRevista de geografía Norte Grande (JOURNAL)
Journal identifiersISSN: 0379-8682 • E-ISSN: 0718-3402
PublisherSciELO Agencia Nacional de Investigacion y Desarrollo (ANID) (PUBLISHER)
DOI10.4067/s0718-34022020000200143
OpenAlexW3091095179
SciELOS0718-34022020000200143
LanguageEN
Citations received4

The applied geomarketing, for commercial purposes, addresses elements of marketing, incorporating spatial perspectives, all supported by GIS. It analyzes market themes, collaborating in the private commercialization of goods and services, defining commercial geographic coverage and making these businesses profitable. These techniques also apply to the analysis and evaluation of projects effectively supporting social programs organized by the public sector or other users, meeting needs in urban communities: genesis of social geomarketing, a new orientation. It seeks to increase the welfare of citizens; Ex. Location of educational, health, sports equipment or support to the application of policies and programs to targeted beneficiaries. This article, based on I+D+i projects carried out by the authors, proposes a methodological and computerized systematization, to apply geomarketing from both perspectives oriented to the user. It identifies information, stages, own and shared processes, more results obtained. A commercial case and a social case are tried at the Centro Metropolitano de Concepcin, Biobo Region, Chile

Art · Humanities · Political science · Sociology · Business, Innovation, and Economy · Regional Development and Innovation

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