Em busca da produção de sentido da recepção publicitária e nas práticas de consumo
Testando Possibilidades
Bibliographic Data
| ID | 5330689 |
|---|---|
| Authors | Eneus Trindade (0000-0001-8231-4027, corresponding author) |
| Year | 2010 |
| Volume | 1 |
| Issue | 1E |
| Publication date | 2010-12-03 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Revista Extraprensa (JOURNAL) |
| Journal identifiers | ISSN: 1519-6895 • E-ISSN: 2236-3467 |
| Publisher | Universidade de Sao Paulo, Agencia USP de Gestao da Informacao Academica (AGUIA) (PUBLISHER) |
| DOI | 10.5841/extraprensa.v1i1e.44 |
| OpenAlex | W4238093874 |
| Language | PT |
| Citations received | 1 |
Considering qualitatives studies ethnographics, about three families in São Paulo, we reflect about theoretical aspects of advertising reception and consumption practices. In fact, this article proposes to discuss a theoretical and methodological approaches that makes the passage of data from ethnographic research to elaborate reflections on the production of meaning in communication, looking for coherence with the theoretical foundations of a enunciation in advertising reception and consumption practices theory, included its effects of senses by the aspects of person, space and time, to see how they constitute the links between the meanings of brands (products and services) and daily life in the contexts covered by this research
Art · Humanities · Political science · Cultural, Media, and Literary Studies · Race, Identity, and Education in Brazil · Social Media and Politics
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,17 |
| Citation span | 2020 - 2020 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |