Advertising Nanotechnology
Imagining the Invisible
Bibliographic Data
| ID | 5337465 |
|---|---|
| Authors | N Campbell (0000-0002-8563-6459, Trinity College Dublin, corresponding author), Cormac Deane (Institute of Art, Design and Technology, Dublin, Ireland), Padraig Murphy (Dublin City University, Dublin, Ireland) |
| Year | 2015 |
| Volume | 40 |
| Issue | 6 |
| Pages | 965-997 |
| Publication date | 2015-11-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Science Technology & Human Values (JOURNAL) |
| Journal identifiers | ISSN: 0162-2439 • E-ISSN: 1552-8251 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/0162243915574867 |
| OpenAlex | W2331023249 |
| Language | EN |
| Citations received | 3 |
| References cited | 44 |
Advertisements for high-technology products and services visualize processes and phenomena which are unvisualizable, such as globalization, networks, and information. We turn our attention specifically to the case of nanotechnology advertisements, using an approach that combines visual and sonic culture. Just as phenomena such as complexity and networks have become established in everyday discourse, nanotechnology seizes the social imaginary by establishing its own aesthetic conventions. Elaborating Raymond Williams' concept of structures of feeling, we show that in visualizing nanotechnology, its stakeholders employ spaces, verbs, and objects of feeling. These favorable nanotechnology structures of feeling are woven into the social imaginary, recursively producing the reality they describe
Cognitive science · Feeling · Nanotechnology · Sociology · The Imaginary · Computer Science · Materials Science · Nanotechnology research and applications · Psychology · Social Psychology
Re-Thinking Science
The new production of knowledge
My Mother Was a Computer
Societal Implications of Nanoscience and Nanotechnology
Brands
The DNA Mystique
Visual Pleasure and Narrative Cinema
Visual Consumption
Marxism, Ideology and Literature
The Cultural Politics of Emotion
The Monstrous-Feminine
Regarding Derrida
Will small be beautiful? Making policies for our nanotech future
Entanglement of Imaging and Imagining of Nanotechnology
How to Accommodate to the Invisible? The ‘halo’ of ‘nano’
Hier bin ich Mensch, hier darf ich’s sein!”—Partaking in the Nanoworld
Just for Fun
Zooming out/zooming in visualizing globalization
Real-time technology assessment
Aural Objects
Visual Pleasure and Narrative Cinema
Nanotechnology in the Age of Posthuman Engineering
Making Nano Matter
Instrument Research, Tools, and the Knowledge Enterprise 1999-2009
Expectations and the Emergence of Nanotechnology
Greener on the Other Side
Fact and Fantasy in Nanotech Imagery
Truth and Beauty at the Nanoscale
An Aesthetics of the Invisible
How Nothing Became Something
| Unique citing works | 3 |
|---|---|
| Citations per year | 0,38 |
| Citation span | 2018 - 2025 (8) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 3 |