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Brazilian Day Festival and the Cleansing of 46th Street

Representing Brazilian Identities in New York City

Bibliographic Data

ID5674688
AuthorsNatália Silva Coimbra De Sá (0000-0001-9922-6584, corresponding author), Natalia Coimbra De Sá (Universidade do Estado da Bahia)
Year2012
Volume37
Issue74
Pages109-136
Publication date2012-01-01
Open AccessNo
TypeARTICLE
VenueCanadian Journal of Latin American and Caribbean Studies / Revue canadienne des études latino-américaines et caraïbes (JOURNAL)
Journal identifiersISSN: 0826-3663 • E-ISSN: 2333-1461
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/08263663.2012.11006005
OpenAlexW745729474
LanguageEN
References cited7

This article addresses the historical transformations that have taken place in the Brazilian Day Festival—held annually in Manhattan, New York—over the past decades. Since the mid-1980s, when it was first promoted, this event has accompanied the changes of the city’s Brazilian immigrant community. Currently it is a large-scale event that represents a civic celebration, a block party, an ethnic street fair, and/or a musical concert. It is also a festival that encompasses other cultural activities during the same weekend, such as the Cleansing of 46th Street. The fieldwork for this study was carried out between 2009 and 2010, and the data were collected through historical and ethnographic research, including 2,560 different newspaper sections (articles, editorials, interviews, advertising, etc.), 18 in-depth interviews, and participant observation at Brazilian cultural centres, events, clubs, bars, and restaurants. In this article, I argue that mega-events are key elements for constructing powerful images and symbols associated with national identities

Advertising · Archaeology · Ethnic group · Ethnography · Immigration · Media studies · Newspaper · Participant observation · Sociology · Tourism · Anthropology · Asian Culture and Media Studies · Diaspora, migration, transnational identity · Migration, Ethnicity, and Economy · Gender Studies · History

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Highly citedNo

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