Becky Lynch

The Man' behind the brand

Bibliographic Data

ID5675334
AuthorsTina Simak (Coventry University, corresponding author)
Year2024
Volume15
Issue1
Pages88-103
Publication date2024-01-02
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCelebrity Studies (JOURNAL)
Journal identifiersISSN: 1939-2397 • E-ISSN: 1939-2400
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/19392397.2023.2295765
OpenAlexW4390046009
LanguageEN
References cited31

Professional wrestling has changed significantly over time, where the lines between fiction and reality have become increasingly intertwined. The days of keeping 'kayfabe' have made way for a more authentic experience in which pro-wrestling superstars' real lives are as much on display as their in-ring talent. Similarly, a wider socio-cultural shift where feminist ideologies are coming to the fore, has allowed some athletes to build a personal brand – based heavily on authenticity – catapulting them to superstar status usually reserved for those associated with the realms of Hollywood. Primarily using the Model of Athlete Brand Image and with support from the TOPSTAR framework, this article will explore how athlete branding and its sub-components, such as authenticity and feminism, have helped to develop this superstardom within professional wrestling and how one woman in particular, has been at the forefront of the movement – Becky Lynch

Advertising · Aesthetics · Art · Art history · Athletes · Business · Clothing · Feminism · Hollywood · Ideology · Media studies · Political science · Politics · Sociology · Superstar · Visual arts · Gender Studies · Gender, Feminism, and Media · Law · Media, Gender, and Advertising · Sports, Gender, and Society

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