Fast marketing, furious interactions
An interstellar community on Instagram
Bibliographic Data
| ID | 5675338 |
|---|---|
| Authors | Peter Turner (0000-0001-6836-436X, Oxford Brookes University, corresponding author) |
| Year | 2019 |
| Volume | 10 |
| Issue | 4 |
| Pages | 469-478 |
| Publication date | 2019-10-02 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Celebrity Studies (JOURNAL) |
| Journal identifiers | ISSN: 1939-2397 • E-ISSN: 1939-2400 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/19392397.2019.1672997 |
| OpenAlex | W2978193902 |
| Language | EN |
| Citations received | 6 |
| References cited | 6 |
It has been proposed that ‘the star’ is a social phenomenon, image and sign. Using this theory, I conduct a content analysis of the Instagram posts made by two stars of the Fast and Furious (2001–2017) franchise in 2017 in order to critique Dyer’s categories. This article argues that social media generates another category – the stars as interstellar community. This is demonstrated by the visible networking that adds a level of exclusivity to these stars and their lives, even as social media makes these stars appear more accessible to fans. I propose two levels of community; the interstellar community that is networking between stars to create exclusivity. The second level is a star to fan community, emphasising the star’s presence in the lives of fans. I focus on the stars’ posts that refer to the franchise itself to demonstrate how this interstellar community is conversing through Instagram in a public forum. Finally, this article considers how these posts converge with and diverge from the idea of stars as commodity, construction and ideology. This content analysis is conducted with a view to create codes and a methodology that can be applied and replicated across other social media platforms and across other stars’ social media content
Astronomy · Astrophysics · Media studies · Physics · Social media · Sociology · Stars · World Wide Web · Computer Science · Digital Games and Media · Gender, Feminism, and Media · Media Influence and Health
| Unique citing works | 6 |
|---|---|
| Citations per year | 1.2 |
| Citation span | 2021 - 2026 (6) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 6 |