Just beautiful people holding a bottle
The driving forces behind South Korea's love of celebrity endorsement
Bibliographic Data
| ID | 5675376 |
|---|---|
| Authors | James Turnbull (0000-0003-0741-9747, Dongseo University, corresponding author) |
| Year | 2017 |
| Volume | 8 |
| Issue | 1 |
| Pages | 128-135 |
| Publication date | 2017-01-02 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Celebrity Studies (JOURNAL) |
| Journal identifiers | ISSN: 1939-2397 • E-ISSN: 1939-2400 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/19392397.2016.1272860 |
| OpenAlex | W2586737118 |
| Language | EN |
| Citations received | 6 |
| References cited | 14 |
During an interview with 10 Magazine in 2009, Bruce Haines, then Global Chief Operating Officer of Korea’s largest ad agency, Cheil Worldwide, was asked to give one big difference between advertisi
Advertising · Art · Bottle · Business · Literature · Love story · Media studies · Sociology · Visual arts · Asian Culture and Media Studies · Gender, Feminism, and Media · History · Media, Gender, and Advertising · Psychology
| Unique citing works | 6 |
|---|---|
| Citations per year | 1 |
| Citation span | 2020 - 2024 (5) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 6 |