Couple goals

Tessa Virtue and Scott Moir as celebrity romance text at the 2018 Winter Olympic Games

Bibliographic Data

ID5675486
AuthorsJodi Mcalister (0000-0003-4529-9205, Deakin University, corresponding author)
Year2021
Volume12
Issue3
Pages460-479
Publication date2021-07-03
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCelebrity Studies (JOURNAL)
Journal identifiersISSN: 1939-2397 • E-ISSN: 1939-2400
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/19392397.2019.1657920
OpenAlexW2969994367
LanguageEN
References cited35

At the 2018 Winter Olympic Games in Pyeongchang, Canadian ice dance pair Tessa Virtue and Scott Moir won two gold medals, making them the most decorated Olympic figure skaters of all time. However, it was not their on-ice achievements that dominated coverage; rather, it was the possibility that were in an off-ice romantic relationship.This article explores why Virtue and Moir were read so relentlessly as romantically involved in coverage of the Pyeongchang Olympics. Using a corpus of approximately seventy articles written about the pair in February 2018, it combines two different reading methods: a distant reading to elucidate patterns, and a close reading for thematic analysis. It finds that Virtue and Moir were read romantically because they embodied two different romantic discourses: the discourses of ‘romance’ and ‘intimacy’ as outlined by David Shumway, which emphasise passion and emotional closeness respectively. It concludes that Virtue and Moir were read not just as romantically involved but as ‘couple goals’, because of their apparent success in embodying these two (not necessarily mutually agreeable) discourses, which highlights cultural narratives about romantic love in the Anglophone cultural imagination

Advertising · Art · Business · Literature · Political science · Romance · Virtue · History · Law · Media, Gender, and Advertising · Psychology · Sport and Mega-Event Impacts · Sports, Gender, and Society

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