Stand Up to Cancer 2012 and 2014

The medical telethon as UK public service broadcasting in a neo-liberal age

Bibliographic Data

ID5682016
AuthorsDiane Charlesworth (0000-0002-2091-9781, University of Lincoln, corresponding author)
Year2016
Volume11
Issue2
Pages217-229
Publication date2016-07-01
Open AccessYes
TypeARTICLE
VenueCritical Studies in Television The International Journal of Television Studies (JOURNAL)
Journal identifiersISSN: 1749-6020 • E-ISSN: 1749-6039
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1749602016645750
OpenAlexW2345717320
LanguageEN
References cited17

In a fragmenting attention economy, the stakes for television (TV) and for the public service broadcaster are particularly high. This article looks at the different strategies at play in the British broadcaster C4's adaptation of the US-originated Stand Up to Cancer telethon format to present its particular voice and brand in this ecology. This intervention into the politics of medicine is analysed in relation to the discourses of neo-liberalism which, it is argued, have increasingly become part of the mode of address of British factual TV content and have increasingly defined the working of the country's national health system

Advertising · Business · Media studies · Political science · Politics · Public broadcasting · Public relations · Public service · Sociology · Climate Change Communication and Perception · Law · Media Studies and Communication · Psychology · Marketing

Tools

Open DOISci-Hub