Latin American contraflow in global entertainment media
Kingdom Rush series and Zambo Dende as de-localised media products
Bibliographic Data
| ID | 5715683 |
|---|---|
| Authors | Hernán David Espinosa-Medina (0000-0002-3561-4016, Universidad de La Sabana, corresponding author), Enrique Uribe-Jongbloed (0000-0002-9415-7628, Universidad del Norte) |
| Year | 2017 |
| Volume | 163 |
| Issue | 1 |
| Pages | 107-121 |
| Publication date | 2017-05-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Media International Australia (JOURNAL) |
| Journal identifiers | ISSN: 1329-878X • E-ISSN: 2200-467X |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1329878x16686204 |
| OpenAlex | W2580807424 |
| Language | EN |
| Citations received | 2 |
| References cited | 29 |
In order to shed some light on how Latin American entrepreneurs are developing products for a globalised market and attempting to overcome cultural discount by making their products more universal in their appeal, we analyse the cases of the video game Kingdom Rush from Uruguay and the Zambo Dende audio-visual project from Colombia. To provide context, the flow of entertainment media products from Latin America is first considered, with two cases then presented in order to provide insight into the processes of economic contra-flow and cultural transduction. Based on an examination of the products and in-depth interviews with the creators (and also survey responses in the case of Kingdom Rush), the findings reveal the various challenges faced by and the achievements of these small-scale entrepreneurs to reach a global market. We pay particular attention to the way in which the products achieve global appeal to mitigate negative effects associated with the geographical and cultural origin of a product
Advertising · Appeal · Business · Entertainment · Kingdom · Latin Americans · Media studies · Political science · Sociology · Digital Games and Media · History · Law · Media and Digital Communication · Media, Gender, and Advertising · Finance · Marketing
Translation and Localisation in Video Games
Placing International Media Production
Global Entertainment Media
A clearer picture
Globalization, Development and the Mass Media
World Television
Beyond media imperialism
Anime's Media Mix
Transnationalisation of television programming in the Iberoamerican region
A multilayered transnational broadcasting television industry
Game playing as transnational cultural practice
Globalization and hybridization in cultural products
Global franchising, local customizing
Reasons for the US dominance of the international trade in television programmes
The advent of the transnational TV format trading system
Lacuna or Universal? Introducing a new model for understanding cross-cultural audience demand
Cultural Shareability, Archetypes and Television Soaps
Hollywood Planet
Television pre-views and the meaning of hype
Global Hollywood 2
Confessions of an Aca-Fan
| Citations per year | 0.22 |
|---|---|
| Citation span | 2017 - 2025 (9) |
| Highly cited | No |