Visibility labour
Engaging with Influencers' fashion brands and #Ootd advertorial campaigns on Instagram
Bibliographic Data
| ID | 5715693 |
|---|---|
| Authors | C Abidin (0000-0002-5346-6977, The University of Western Australia, corresponding author) |
| Year | 2016 |
| Volume | 161 |
| Issue | 1 |
| Pages | 86-100 |
| Publication date | 2016-11-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Media International Australia (JOURNAL) |
| Journal identifiers | ISSN: 1329-878X • E-ISSN: 2200-467X |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1329878x16665177 |
| OpenAlex | W2512228757 |
| Language | EN |
| Citations received | 377 |
| References cited | 20 |
Influencer commerce has experienced an exponential growth, resulting in new forms of digital practices among young women. Influencers are one form of microcelebrity who accumulate a following on blogs and social media through textual and visual narrations of their personal, everyday lives, upon which advertorials for products and services are premised. In Singapore, Influencers are predominantly young women whose commercial practices are most noted on Instagram. In response, everyday users are beginning to model after Influencers through tags, reposts and #OOTDs (Outfit Of The Day), unwittingly producing volumes of advertising content that is not only encouraged by Influencers and brands but also publicly utilised with little compensation. Drawing on ethnographic fieldwork among Instagram Influencers and followers in Singapore, this article investigates the visibility labour in which followers engage on follower-anchored Instagram advertorials, in an attention economy that has swiftly profited off work that is quietly creative but insidiously exploitative
Advertising · Business · Ethnography · Influencer marketing · Social media · Sociology · Visibility · World Wide Web · Asian Culture and Media Studies · Computer Science · Gender, Feminism, and Media · Socioeconomic Development in Asia · Marketing
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Social Media and Journalism Practice
Critical Social Media Literacies and Critical Applied Linguistics
InstaMoms
Anxiety, panic and self-optimization
What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research
Disclosing sponsored Instagram posts
Douyin Forgot Me
When Herstory Goes Viral
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Teaching money stuff online
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Is beauty in the AI of the beholder? Exposure to human vs. virtual influencers and effects on appearance dissatisfaction and interest in cosmetic surgery
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Emotional, cognitive and conative response to influencer marketing
Assembling Academic Persona and Personhood in a Digital World
Platforms and the Precarity of Creator (In)visibility
Digital Labor Under the State/Capitalist Duopoly
Manufacturing Influencers
From User Generated Content to a User Generated Aesthetic
The Underside of Technology
The Anatomy of Digital Clout(chasing)
Authentification at the Edge
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Quarantine Vlogs
Bleeding Purple, Seeing Pink
Publicidad en Instagram y riesgos para la salud pública
Halal Influencers
Female activists in environmental movements on Instagram
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Social media influencers and their role in enhancing Saudi Arabia’s national brand image in global media
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Algorithmic aesthetics and wellness misinformation
Work, training and social sensibilities
Putting Fame and Celebrity in a Psychosocial Framework
A Study on the Influence of Influencer Marketing in Shaping Consumer Preferences
Fashion in the Digital Age
Instagram educators in Latin America. An approach to their practices and potential
Creative self-efficacy in the age of algorithms
Aplicación y uso del Modelo de Resonancia o Customer-Based Brand Equity (CBBE). Estudio de la lealtad de marca a través de la figura del influencer
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The persuasive communication of Instagram influencers to promote tourism in the Riviera Maya
Female social media influencers in the Arab Gulf
Momfluencing beyond individual influencers
The Rise of Political Influencers—Perspectives on a Trend Towards Meaningful Content
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How influencers motivate inactive adolescents to be more physically active
Empoderadas u objetivadas? Análisis de las ciberfeminidades en las influencers de moda
Journalistic Visibility as Celebrity and its Consequences for Harassment
“I Use Social Media as an Escape from All That” Personal Platform Architecture and the Labor of Avoiding News
The Digital Hindu Spirit of Capitalism
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Une ethnographie en ligne computationnelle des influenceurs complotistes
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Displays of Expertise
Influencers As Endorsers and Followers As Consumers
Managing the use of social-media influencers in public-sector communication
Mimetic desire in platform capitalism
“A tyranny of technology”
Instrumentalised performers
Looking professional
Selling brands while staying “Authentic”
The mutual configuration of affordances and technological frames
Beautytube
Social media and platform work
Discourse of Twitter and Social Media
Networked Narratives
Personal Knowledge
Personal Influence
Brands and Instagram
Want to be on the top? Algorithmic power and the threat of invisibility on Facebook
The romance of work
Buymylife.com
To See and Be Seen
Entrepreneurial Labor among Cultural Producers
Click bait
Instafame
Aren't These Just Young, Rich Women Doing Vain Things Online
The Megaphone Effect
| Unique citing works | 377 |
|---|---|
| Citations per year | 41,89 |
| Citation span | 2017 - 2026 (10) |
| Citation velocity | current |
| Highly cited | Yes |
| Citation types | Neutral: 360 |