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Soap Characters and Life Skills

An Interview Study on Shortland Street

Bibliographic Data

ID5715840
AuthorsJoost De Bruin (0000-0002-1474-3361, corresponding author)
Year2011
Volume138
Issue1
Pages46-56
Publication date2011-02-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueMedia International Australia (JOURNAL)
Journal identifiersISSN: 1329-878X • E-ISSN: 2200-467X
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1329878x1113800107
OpenAlexW2282362286
LanguageEN
Citations received1
References cited7

Shortland Street is New Zealand's most successful domestic television soap opera. For this study, 112 regular Shortland Street viewers (92 women and 20 men) were interviewed in 2006, 2007 and 2008. The interviewees spent a considerable amount of time evaluating the soap's characters. They classified characters as either 'likeable' or 'annoying', and grouped them according to their 'life skills'. Talking about characters' life skills urged viewers to reflect on their own experiences, views and positions. The Shortland Street characters articulate a discursive community with which viewers can interact to discuss life skills they regard as important. While previous soap opera studies have shown that viewers appreciate stronger female characters, in this study female characters seen as lacking life skills were heavily criticised by many interviewees

Advertising · Art · Media studies · Opera · SOAP · Sociology · Visual arts · Gender, Feminism, and Media · Media Influence and Health · Media Studies and Communication · Psychology

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  • The export of meaning

    Tamar Liebes•The export of meaning•1990

  • Television, Ethnicity and Cultural Change

    M Gillespie•Television, Ethnicity and…•2002

  • Tune in, Log on

    Nancy K Baym, Nancy Baym•Tune in, log on•2000

  • Street Girl”

    Sue Jackson•Feminist Media Studies•2006

  • National broadcasting and cultural identity

    Albert Moran•Continuum•1996

Unique citing works1
Citations per year0,08
Citation span2014 - 2014 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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