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Bluey, Requestival, Play School and ME@Home

The ABC (Kids) of communication cultures during lockdown

Bibliographic Data

ID5716052
AuthorsLiz Giuffre (0000-0001-9648-4289, University of Technology Sydney, corresponding author)
Year2021
Volume178
Issue1
Pages63-76
Publication date2021-02-01
Open AccessYes
TypeARTICLE
VenueMedia International Australia (JOURNAL)
Journal identifiersISSN: 1329-878X • E-ISSN: 2200-467X
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1329878x20952520
OpenAlexW3083688513
LanguageEN
Citations received3
References cited14

When a nationwide lockdown was declared in Australia in March 2020, the role of the ABC as the public broadcaster became vital. Unprecedented pressure was placed on parents and carers as families were cut off from their physical networks and communities beyond immediate household groups. This article focuses on the specialist material created and curated by the ABC to entertain, educate and continue to provide cultural connection for households with children and young adults, particularly broadcast and post-broadcast outlets ABC Kids, ABC ME and Triple J. Notably, these outlets were able to provide both a connection to the 'real world' and 'real events' happening outside during this time, but they were also able to provide materials to escape and appease audience anxiety pitched at a level that is age appropriate

Advertising · Anxiety · Business · Happening · Media studies · Political science · Public relations · Sociology · Child Development and Digital Technology · Gender, Feminism, and Media · History · Media Studies and Communication · Psychology

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Citations per year0.6
Citation span2021 - 2024 (4)
Highly citedNo

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