Utilising dialogic corporate web communication
The case of reputational risk management at Tabung Haji
Bibliographic Data
| ID | 5716124 |
|---|---|
| Authors | Ramesh Nair (0000-0002-1872-7684, Universiti Teknologi MARA, MALAYSIA, corresponding author), Roshayani Arshad (0000-0001-9148-0262, Universiti Teknologi MARA, MALAYSIA), Ruhaini Muda (0000-0002-2329-609X, Universiti Teknologi MARA, MALAYSIA) |
| Year | 2021 |
| Volume | 181 |
| Issue | 1 |
| Pages | 120-130 |
| Publication date | 2021-11-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Media International Australia (JOURNAL) |
| Journal identifiers | ISSN: 1329-878X • E-ISSN: 2200-467X |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1329878x20969467 |
| OpenAlex | W3095623041 |
| Language | EN |
| References cited | 19 |
Advances in digital technology enable organisations to engage in two-way, dialogic communication for improved connectivity with stakeholders. However, the willingness of organisations to leverage on such forms of communication is questionable, particularly in relation to communicating about a crisis. In this article, we examine the corporate web communication practices of Tabung Haji, a corporation plagued by allegations of financial mismanagement. Drawing on a framework for assessing effective corporate communication, we examined the corporate web disclosure practices of the organisation as manifested in its website and Facebook page. While there was evidence of opportunities for dialogic communication with stakeholders, the analysis revealed that efficient communication was compromised because the organisation continued to practice strategic silencing and selective disclosure of information. As such, relational connectivity was weak, and there appeared to be a reluctance to leverage on text-external features offered by web communication to mitigate reputational risk
Business · Corporate communication · Corporate governance · Corporation · Crisis communication · Dialogic · Political science · Public relations · Sociology · Computer Science · Digital Marketing and Social Media · Knowledge Management and Sharing · Public Relations and Crisis Communication · Finance
| Citation velocity | historical |
|---|---|
| Highly cited | No |