Korean Cosmetic Surgery and Digital Publicity

Beauty by Korean Design

Bibliographic Data

ID5716205
AuthorsGloria Davies (corresponding author), Gil-Soo Han (0000-0003-4135-211X, Faculty of Media)
Year2011
Volume141
Issue1
Pages146-156
Publication date2011-11-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueMedia International Australia (JOURNAL)
Journal identifiersISSN: 1329-878X • E-ISSN: 2200-467X
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1329878x1114100117
OpenAlexW2258723278
LanguageEN
Citations received8
References cited8

This article examines the relationship between digital publicity and cosmetic surgery. While focused on South Korea, it also discusses China because of the conspicuous Chinese demand for Korean cosmetic surgery in recent years. In fact, China has become the largest export market for Korean cosmetic surgery. The analysis is based on the premise that there is a vital link between cosmetic surgery and digital technology in both these countries. We argue that the celebrity culture spawned by entertainment media has facilitated the normalisation of cosmetic surgery to the extent that it is commonly viewed, quite unproblematically, as a form of human physiological enhancement. The article examines the publicity surrounding cosmetic surgery (comprising media reports, advertisements and commentaries) to see how it is presented in the Korean media and on the internet. These findings are then considered in relation to the promotion of Korean cosmetic surgery in China

Advertising · Beauty · Business · China · Entertainment · Political science · Premise · Promotion (chess · Publicity · Asian Culture and Media Studies · Consumer Behavior in Brand Consumption and Identification · Law · Media, Gender, and Advertising · Marketing

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