Remember the 70
Sustaining 'Core' Museum Audiences
Bibliographic Data
| ID | 5718054 |
|---|---|
| Authors | Glenn Black (0000-0002-8541-1225, Nottingham Trent University, corresponding author), Graham Black |
| Year | 2016 |
| Volume | 31 |
| Issue | 4 |
| Pages | 386-401 |
| Publication date | 2016-08-07 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Museum Management and Curatorship (JOURNAL) |
| Journal identifiers | ISSN: 0964-7775 • E-ISSN: 1872-9185 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/09647775.2016.1165625 |
| OpenAlex | W2313037552 |
| Language | EN |
| Citations received | 10 |
| References cited | 13 |
This paper uses the U.K. as a case study to explore the urgent need to develop strategies for the retention of the audiences who are core to almost all types of museums – the well-educated professionals and their families and friends, with no specialist interest in museum collections, who represent around 70% of museum attendees. It is a ‘provocation’ in four parts: the failure of museums to attract enough of this audience; an out-of-date display model and mindset; promoting museums as social and leisure destinations; and a call for museum practice to respond to their changed audiences
Advertising · Archaeology · Art · Business · Destinations · Media studies · Mindset · Political science · Public relations · Sociology · Tourism · Visual arts · Art Education and Development · Computer Science · Cultural Industries and Urban Development · History · Museology · Museums and Cultural Heritage
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| Unique citing works | 10 |
|---|---|
| Citations per year | 1.11 |
| Citation span | 2017 - 2026 (10) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 9 |