Making the case for the value of museum experiences
Bibliographic Data
| ID | 5718152 |
|---|---|
| Authors | John H Falk (0000-0002-7634-899X, Institute for Learning Innovation, Corvallis, OR, USA, corresponding author) |
| Year | 2022 |
| Volume | 37 |
| Issue | 5 |
| Pages | 455-470 |
| Publication date | 2022-09-03 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Museum Management and Curatorship (JOURNAL) |
| Journal identifiers | ISSN: 0964-7775 • E-ISSN: 1872-9185 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/09647775.2021.2023906 |
| OpenAlex | W4205393579 |
| Language | EN |
| Citations received | 7 |
| References cited | 29 |
How does one convincingly demonstrate to policy makers and the public the value of museum experiences? I begin to answer this question by asserting that the primary value museum experiences deliver to the public is enhanced personal, intellectual, social and physical well-being. Findings from an initial pilot study conducted with different types of museums from three different countries, showed that individually and collectively all generated significant well-being-related value for the vast majority of their users - enhanced well-being lasting not hours but days and weeks. However, this approach, in and of itself, does not fully answer the initial question. To truly convince policy makers requires re-framing value results in monetary terms. Pilot data showed that the median value of a museum experience was $418, with each of pilot museum generating returns on investment in the range of $10 to $30 for every $1 spent. Discussed are the implications of this approach for creating value, including the relative pros and cons of increasing value by increasing the number of visitors versus increasing the quality of experiences. Also discussed is the potential for increasing value by changing who has access to museum experiences, including particularly individuals from minority and low-income communities
Business · Political science · Public relations · Sociology · Computer Science · Diverse Aspects of Tourism Research · History · Museums and Cultural Heritage · Recreation, Leisure, Wilderness Management · Marketing
Leisure experience beyond individual
Centering multimodality
Integrating Museum Experience and Experiential Marketing for Enhanced Visitor Well‐Being
Museum value as a tension field
Towards a Valid Measure of the Economic Value of Museum Experiences
Measuring What Matters
Enhancing the appeal of university art museums
The reliability of subjective well-being measures
“Not Designed for Us”
On r- and K-Selection
Consumer Perceptions of Price, Quality, and Value
Null
Happiness is everything, or is it? Explorations on the meaning of psychological well-being
Visit motivations
How Naive Theories Drive Opposing Inferences from the Same Information
| Citations per year | 3.5 |
|---|---|
| Citation span | 2024 - 2026 (3) |
| Highly cited | No |