Museum leaders' perspectives on social media

Bibliographic Data

ID5718154
AuthorsPeter Booth (0000-0002-2595-1561, BI Norwegian Business School, corresponding author), Anne Ogundipe (0000-0002-8692-3759, Norwegian University of Science and Technology), Sigrid Røyseng (0000-0001-7767-6840, BI Norwegian Business School)
Year2020
Volume35
Issue4
Pages373-391
Publication date2020-07-03
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueMuseum Management and Curatorship (JOURNAL)
Journal identifiersISSN: 0964-7775 • E-ISSN: 1872-9185
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/09647775.2019.1638819
OpenAlexW2953757748
LanguageEN
Citations received18
References cited41

In the context of the shift towards participatory practices within museums, museum engagement with social media represents a form of organizational change. This study approaches social media and the corresponding organizational change from a museum leader’s perspective, utilizing data from a broad cross-section of 82 museums in Norway. We address how the characteristics of a museum and its leader impact social media attitudes, behaviors and intention towards social media-based change. Combining factor analysis and clustering techniques, we identify four museum leader ‘types’ who are primarily defined by their (1) perception of museum benefits from social media, (2) perception of own and museum support in social media activities, (3) perception of conflicts that arise from social media usage, and (4) social media-related values. With museums being asked to more fully embrace the participatory potential of social media, this study points to significant differences in readiness to change across museum leaders

Art · Citizen journalism · Geography · Perception · Political science · Public relations · Social media · Sociology · Visual arts · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Museums and Cultural Heritage · Psychology