The analysis of the relationship between domestic visitors' social tendencies and their attachment to the objects exhibited at the National museum of Iran
Bibliographic Data
| ID | 5718324 |
|---|---|
| Authors | Mehrnaz Azadi Boyaghchi (0000-0002-5510-7994, Conservation and Restoration Department, Art University of Isfahan, Isfahan, Iran (the Islamic Republic of)), Mehdi Hodjat (Iran ICOMOS, Iran ICOMOS office, Tehran, Iran (the Islamic Republic of)), Hassan Ghaseminejad Raeini (Conservation of Historical Objects, Art University of Isfahan, Isfahan, Iran (the Islamic Republic of), corresponding author) |
| Year | 2021 |
| Volume | 36 |
| Issue | 1 |
| Pages | 2-13 |
| Publication date | 2021-01-02 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Museum Management and Curatorship (JOURNAL) |
| Journal identifiers | ISSN: 0964-7775 • E-ISSN: 1872-9185 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/09647775.2020.1730227 |
| OpenAlex | W3008110899 |
| Language | EN |
| References cited | 1 |
The current study is based on the hypothesis of visitors’ social tendency towards visiting objects on display in the National Museum of Iran which, if proven, could contribute to and promote the position of museums in Iran. The data analysis adopted in this research includes correlation and descriptive statistical analysis. The social tendencies were recognized through interviews with museum professionals. Subsequently, the appropriate terms for each tendency were defined, using a questionnaire filled out by domestic visitors over 18 years old. The results illustrated a significant relationship between cognitive and identity tendencies of individuals. Nonetheless, the relationship between emotional tendencies was not evident. Therefore, the findings indicated that it is necessary to increase the focus of this museum on the cognitive aspects of the visit. Based on the visitors’ identity, the arrangement of the objects needs to be in an appropriate order so as to highlight the specific features of the Iranian identity such as language and geography
Aesthetics · Art · Business · Cognition · Descriptive statistics · National identity · Political science · Social group · Social identity theory · Sociology · Diverse Aspects of Tourism Research · Museums and Cultural Heritage · Psychology · Religious Tourism and Spaces · Social Psychology
| Highly cited | No |
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