Using artwork to market sensitive issues within heritage museums
Three Case Studies
Bibliographic Data
| ID | 5718337 |
|---|---|
| Authors | Roger Bennett (0000-0002-6911-7624, London Metropolitan University, corresponding author), Stephen Shaw (0000-0002-4995-6594, Stockholm Environment Institute, University of York, York, UK), Rita Kottasz (0000-0003-4188-8969, Kingston University) |
| Year | 2016 |
| Volume | 31 |
| Issue | 5 |
| Pages | 460-473 |
| Publication date | 2016-10-19 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Museum Management and Curatorship (JOURNAL) |
| Journal identifiers | ISSN: 0964-7775 • E-ISSN: 1872-9185 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/09647775.2016.1182441 |
| OpenAlex | W2408515765 |
| Language | EN |
| Citations received | 1 |
| References cited | 18 |
This paper presents the outcomes to three case studies of heritage museums that employed contemporary artwork to arouse visitors’ interest in subjects covered by these museums but which could not easily be examined using conventional media (pamphlets, placards on museum walls, written text on electronic information stations, etc.). The details of relevant collaborations between contemporary artists and museums intended to achieve this purpose are discussed, and applicable theories concerning marketing collaboration between partner organisations are compared against actual behaviour within the case organisations in the museum–artist context. Many of the prescriptions of collaboration theory regarding successful partnerships seem to have occurred in the cases investigated, although it appeared that collaborations worked best when artists were given full control over the display of their creations
Archaeology · Art · Art market · Museum informatics · Political science · Public relations · Sociology · Visual arts · Computer Science · Cultural Industries and Urban Development · Diverse Aspects of Tourism Research · History · Museology · Museums and Cultural Heritage
| Citations per year | 0.2 |
|---|---|
| Citation span | 2021 - 2021 (1) |
| Highly cited | No |