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The economics of escalation

Bibliographic Data

ID5722271
AuthorsFabio D’orlando (0000-0002-1685-6570, Università di Cassino e del Lazio meridionale, Italy, corresponding author), Sharon Ricciotti (Università di Cassino e del Lazio meridionale, Italy)
Year2021
Volume33
Issue1
Pages106-140
Publication date2021-02-01
Open AccessYes
TypeARTICLE
VenueRationality and Society (JOURNAL)
Journal identifiersISSN: 1043-4631 • E-ISSN: 1461-7358
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1043463120985310
OpenAlexW3121552582
LanguageEN
Citations received2
References cited41

Escalation is a key characteristic of many consumption behaviors that has not received theoretical attention. This paper aims to propose both a definition and a theoretical treatment of escalation in consumption. We define escalation as a subject's attempt to obtain "more" or engage in consumption behaviors that are "more intense" on a measurable, quantitative or qualitative, objective or subjective, scale (more difficult ski slopes, stronger drugs, harder sex, better restaurants etc.), even if the subject preferred less intense consumption behaviors in the past. Further, this evolution in behavior also occurs if the budget constraint does not change. We will find endogenous and exogenous theoretical microfoundations for escalation in models of hedonic adaptation, desire for novelty, acquisition of consumption skills, rising aspirations, positional effects, and envy. However, we will also discuss the possibility that the tendency to escalate is a specific innate behavior inherent to human nature. Finally, we will propose a preliminary theoretical formalization of such behavior and indicate the possible implications of taking escalation into adequate consideration. JEL codes: B52, D11, D90, D91, I31

Budget constraint · Economics · Macroeconomics · Microeconomics · Microfoundations · Novelty · Positive economics · Sociology · Computer Science · Decision-Making and Behavioral Economics · Income, Poverty, and Inequality · Psychological Well-being and Life Satisfaction · Psychology · Social Psychology

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Citations per year2
Citation span2025 - 2026 (2)
Highly citedNo

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