A declining or stable image? An assessment of the United States' soft power in Africa

Bibliographic Data

ID5725455
AuthorsOluwaseun Tella (0000-0002-4840-6785, University of South Africa, corresponding author)
Year2016
Volume23
Issue2
Pages151-166
Publication date2016-04-02
Open AccessNo
TypeARTICLE
VenueSouth African Journal of International Affairs (JOURNAL)
Journal identifiersISSN: 1022-0461 • E-ISSN: 1938-0275
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/10220461.2016.1190297
OpenAlexW2473221125
LanguageEN
Citations received9

While the concept of soft power was coined by US scholar Joseph Nye in the early 1990s, the scholarly analysis of the US soft power in Africa remains scarce. This article seeks to engage with the question of soft power arising from US policies, political values and cultural exports in Africa. It employs both primary and secondary data, and focuses on the soft power impact of AGOA and PEPFAR on African perspectives on the US, as well as the impact of US popular culture, brands and educational exchange. The article found that, despite surveys pointing to increasing anti-US sentiments globally in the 21st century, Washington still wields significant soft power in Africa

Development economics · Economics · Hard power · Political economy · Political science · Politics · Sociology · Soft power · International Development and Aid · Law

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