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Understanding Tailored Internet Smoking Cessation Messages

A Reasoned Action Approach

Bibliographic Data

ID5741737
AuthorsBrenda Curtis (0000-0002-2511-3322, corresponding author)
Year2012
Volume640
Issue1
Pages136-149
Publication date2012-03-01
Open AccessYes
TypeARTICLE
VenueThe Annals of the American Academy of Political and Social Science (JOURNAL)
Journal identifiersISSN: 0002-7162 • E-ISSN: 1552-3349
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/0002716211423642
OpenAlexW2140625657
LanguageEN
Citations received5
References cited34

Although message tailoring has been shown to produce experimental effects in previous studies, the cognitive mechanisms through which tailoring works have not been sufficiently studied. Using the integrative model to predict intentions to use the nicotine replacement patch among adult smokers, this study examines how tailoring theoretical elements of the integrative model is effective in changing the theoretical mediators. Participants were randomized into one of two conditions. In the experimental condition, participants received messages tailored to some or all of the underlying behavioral, injunctive normative, or self-efficacy beliefs with the expectation that changing the underlying beliefs would result in experimental differences in the integrative model's direct measures. This expectation was confirmed. The integrative model also worked well in predicting intentions to perform the target behavior; attitude, perceived normative pressure, and perceived behavioral control accounted for 53 percent of the variance in intentions. Attitude and normative pressure were the strongest predictors of intention. These results provide support for tailoring messages using a reasoned action approach and provide insight into the mechanism through which message tailoring operates

Action (physics) · Cognition · Control (management) · Normative · Smoking cessation · Theory of planned behavior · Theory of reasoned action · Variance (accounting) · Artificial Intelligence · Behavioral Health and Interventions · Computer Science · Media Influence and Health · Medicine · Psychology · Smoking Behavior and Cessation · Social Psychology

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Citations per year0.36
Citation span2012 - 2024 (13)
Highly citedNo
Open DOISci-Hub
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