Understanding the core attractiveness of performing arts heritage to international tourists
Bibliographic Data
| ID | 5762243 |
|---|---|
| Authors | Man-U Io (0000-0002-0833-6030, Institute for Tourism Studies, Macao SAR, China, corresponding author) |
| Year | 2019 |
| Volume | 21 |
| Issue | 4 |
| Pages | 687-705 |
| Publication date | 2019-08-08 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Tourism Geographies (JOURNAL) |
| Journal identifiers | ISSN: 1461-6688 • E-ISSN: 1470-1340 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/14616688.2019.1571096 |
| OpenAlex | W2912963700 |
| Language | EN |
| Citations received | 15 |
| References cited | 71 |
Similar to tangible cultural heritage, traditional performing arts as intangible cultural heritage of humanity are valuable resources for the development of heritage tourism of a destination. However, there is very little research done in this area, leaving a blurred understanding of how to commodify and promote traditional performing arts as a heritage product. A good knowledge of performing arts heritage is key to commodify and promote it effectively. Cantonese opera is the traditional performing arts of Cantonese speakers in Macao, Hong Kong, and Guangdong Province of China. Its core attractiveness is investigated by exploring and evaluating its intrinsic and experiential attributes from cultural tourists' perspective. Based on the survey of 500 international tourists, the results have identified five dimensions of intrinsic and experiential attributes of Cantonese opera, including authenticity and nostalgia, artistic craftsmanship, convenient consumption, enjoyment, and cultural significance. The evaluation of these attributes reflects international tourists' perception of the core attractiveness of Cantonese opera. Moreover, the cultural and geographical distances between international tourists' residential places and Macao are found to influence tourists' perception of Cantonese opera significantly. Tourists with longer geographical distances from Macao are found to see Cantonese opera more attractive than those tourists with shorter geographical distances from Macao. The findings suggest some guidelines for the commodification and promotion of Cantonese opera as a tourism product for international tourists with different cultural backgrounds. Furthermore, the results advance the knowledge of the core attractiveness of performing arts heritage and add values to the literature of tourists' experiences with traditional performing arts as intangible cultural heritage of humanity. The five dimensions of attributes identified in the results also contribute to the future research of different types of performing arts heritage
Advertising · Aesthetics · Archaeology · Art · Attractiveness · Business · Commodification · Cultural heritage · Cultural tourism · Economy · Geography · Intangible cultural heritage · Opera · Performing arts · Sociology · The arts · Tourism · Tourism geography · Visual arts · Culinary Culture and Tourism · Diverse Aspects of Tourism Research · Sport and Mega-Event Impacts
Tendencias del turismo cultural
Tourist attitude towards performing arts heritage
Visualizing experiencescape – from the art of intangible cultural heritage
Emotional Perception and Cultural Motivation on Loyalty to a World Heritage Sites Destination
Integrating Performing Arts Into Humanistic Tourism for Destination Development in Chengdu City, Sichuan Province, China
Influence of Ethnic Minority Performing Arts Activities on Tourism Consumption Behavior Based on the Moderating Role of Cultural Identity
Enhancing the tourist experiences and attractiveness of World Heritage Sites
Food Tourists and Food Image in a Creative City of Gastronomy in Macao, China
Nostalgic feelings
Cultural heritage tourism in Granada. A multilayer perceptron approach
Locals’ perspectives on the role of tourism in the preservation of a diaspora language
Determining residents’ enjoyment of Cantonese opera as their performing arts heritage in Macao
Deciphering socio-spatial drivers of visitor sentiment in cultural heritage tourism
Knowledge transfer
Spatial representations, heritage and territorial-synecdoche in contemporary tourism
Multivariate data analysis
Journal of Heritage Tourism
A Beginner's Guide to Structural Equation Modeling
The Long Interview
The Cognitive Structure of Emotions
Heritage Site Perceptions and Motivations to Visit
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
Nostalgia as travel motivation and its impact on tourists' loyalty
Authenticity in ethnic tourism
Towards a Picture of Tourists' Happiness
Marketing Arts and Crafts
Music, Emotion and Authenticity
Structural equation modeling in practice
The extended marketing mix in the context of dance as a performing art
Emerging Issues for Cultural Tourism in Macau
Remembering the Beatles' legacy in Hamburg's problematic tourism strategy
World Heritage Listing and the Evolving Issues Related to Tourism and Heritage
Too Much of a Good Thing? Visitor Congestion Management Issues for Popular World Heritage Tourist Attractions
The folkloric, the spectacular, and the institutionalized
The Effect of Cultural Distance on Tourism
Gazing the hood
Attractiveness of cultural activities in European cities
Segmenting tourists to aboriginal cultural festivals
Visitors’ experience, mood and satisfaction in a heritage context
Tourism development of World Heritage Sites in China
Tourists’ intention to visit a country
Cultural connectedness and visitor segmentation in diaspora Chinese tourism
Performing heritage
Intra-Asian performing arts tourism – the motivations, intentions, and performance preferences of Japanese visitors
Authenticity and commoditization in tourism
Motives of visitors attending festival events
Ethnic tourism and cultural representation
Understanding ethnic tourists
Music and Tourism
Affirming authenticity
Attributes of Popular Cultural Attractions in Hong Kong
Tourist satisfaction a cognitive-affective model
The experience of visiting home and familiar places
Taking a “Peak” at Leisure Travelers’ Positive Emotions
Collaboration between practitioners and public agencies in preserving and promoting musical heritage in Macao
Sound and meaning in Aboriginal tourism
Staged authenticity and heritage tourism
Qualitative Analysis for Social Scientists
Rethinking authenticity in tourism experience
Performing heritage
Performance and visitors' perception of authenticity in eco-cultural tourism
Playful Relief
Authenticity, Value and Community Involvement in Heritage Management under the World Heritage and Intangible Heritage Conventions
Alternative Ways of Assessing Model Fit
Negotiating cultural boundaries
| Citations per year | 2.14 |
|---|---|
| Citation span | 2019 - 2026 (8) |
| Highly cited | No |