Culinary Tourism Packages and Regional Brands in Czechia
Bibliographic Data
| ID | 5762263 |
|---|---|
| Authors | Jana Spilková (Charles University), Dana Fialová (0000-0002-1391-1351, Charles University) |
| Year | 2013 |
| Volume | 15 |
| Issue | 2 |
| Pages | 177-197 |
| Publication date | 2013-05-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Tourism Geographies (JOURNAL) |
| Journal identifiers | ISSN: 1461-6688 • E-ISSN: 1470-1340 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/14616688.2012.726268 |
| OpenAlex | W2078786778 |
| Language | EN |
| Citations received | 5 |
| References cited | 27 |
The paper discusses the 'Regional Brand' initiative as the regional quality certification with potential to build links with viable rural tourism products. This branding system is explained in the context of a multi-functional paradigm in the development of viable rural economies. A questionnaire survey of certified producers conducted for the first part of the research within this paper revealed mainly a strong awareness of the regional branding system, however, with underused further potential. In the second phase of the research, a qualitative study was conducted in the model region of Vysočina, Czechia, and the results of semi-structured interviews with entrepreneurs in culinary tourism about their involvement in the creation of tourist packages and their cooperation with regional brands were analyzed. The conclusion stresses the need for a significantly more effective interconnecting body at the regional level with the capability of creating fertile links between rural tourism and regional products
Business · Certification · Context (archaeology · Geography · Political science · Quality (philosophy · Regional science · Rural area · Rural tourism · Tourism · Tourism geography · Culinary Culture and Tourism · Diverse Aspects of Tourism Research · Organic Food and Agriculture · Marketing
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| Citations per year | 0.38 |
|---|---|
| Citation span | 2013 - 2019 (7) |
| Highly cited | No |