Amerika

The Super Bowl and German Imagination

Bibliographic Data

ID5774573
AuthorsLars Dzikus (0000-0002-0755-3535, University of Tennessee at Knoxville, corresponding author)
Year2017
Volume34
Issue1-2
Pages81-100
Publication date2017-01-22
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueThe International Journal of the History of Sport (JOURNAL)
Journal identifiersISSN: 0952-3367 • E-ISSN: 1743-9035
PublisherRoutledge (PUBLISHER • GB)
DOI10.1080/09523367.2017.1336159
OpenAlexW2732809610
LanguageEN
Citations received2

The Super Bowl has played a central role in the diffusion of American football in Germany, as interviews with the 'founding fathers' of 'gridiron' football clubs and analysis of German media accounts reveal. American football and the Super Bowl have also played an important role in the construction of traditional German Amerikabilder - images, ideas, and symbols associated with America. German media rarely covered American football until the late 1970s. At that time, brief highlight shows of the Super Bowl on German television and broadcasts on the American Forces Network significantly contributed to the diffusion of American football and the emergence of an American football league in Germany in the late 1970s. In the process of covering the Super Bowl, German journalists reproduced Germany's double-headed Amerikabild: America as a model of modernity on the one hand, and as a violent, cultureless society on the other. The press further invoked historical clashes between German Kultur and the dreaded Zivilisation of the West. This exploration of the social processes surrounding the reception of the Super Bowl in Germany employs the theories of cultural globalization, migration, and electronic mediation developed by the anthropologist Arjun Appadurai to explain the complexities of contemporary global cultural flows

Media Studies and Communication · Sociology and Education Studies · Sports, Gender, and Society

Tools

Open DOISci-Hub