Contextualizing Platform Labor

Dados Bibliográficos

ID5774736
AutoresRafael Grohmann (0000-0003-1063-8668, Universidade do Vale do Rio dos Sinos), J L Qiu (0000-0001-9950-1267, Chinese University of Hong Kong), Jack Qiu
Ano2020
Volume39
Fascículo1
Data de publicação2020-04-17
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoRevista Contracampo (JOURNAL)
Identificadores do periódicoISSN: 1414-7483 • E-ISSN: 2238-2577
EditoraFluminense Federal University (PUBLISHER • BR)
DOI10.22409/contracampo.v39i1.42260
OpenAlexW3021937138
IdiomaEN
Citações recebidas29
Referências citadas25

Digital labor studies emerge in communication research in the early 2010s. Since then, the exponential increase in work and consumption on transportation and delivery platforms has led academics, activists and civil society to discuss phenomena called "uberization" or platformization of labor. Some of the emerging themes are work and artificial intelligence (including the workers behind AI), work conditions of platform workers, platform cooperativism and mechanisms to ensure decent work on platforms. Digital labor refers more to a wide area of studies than to a narrow category of analysis, because work is a human activity. And what does this matter for communication research? Firstly, there is no work without communication, considered as material practice. Communication processes structure and organize labor relations. Following Williams (2005), platforms are, at the same time, means of production and means of communication. Putting the platformization on the spotlight means there is not just one type of platforms. If there is a diversity of platforms, there is also a heterogeneity of workers who are at risk of being invisible under the same label "digital labor". There are markers of race, gender and class at work on digital platforms, which means that platformization does not affect everyone in the same way. Trabalho digital. Trabalho em plataformas. Plataformização do trabalho

Consumption · Digital Economy and Work Transformation · Sharing Economy and Platforms