O desenvolvimento do Instituto Ethos e o campo da responsabilidade social empresarial no Brasil

This research has as is object the Ethos Institute for Corporate Social Responsibility, whose statutory task is to promote and disseminate social responsibility among companies operating in Brazil.Corporate Social Responsibility (CSR) was established in the United States in the 1950's, however, the philanthropic and charitable practices of companies dating from before that period.CSR represents a complexity of the field of corporate social action, taking into account the strategic work of the company before the public affected by the actions of the firm (stakeholder).The social performance of the Brazilian business has always been linked to the regulation of labor relations, mainly through coercive and charities.In the early 1980's a new social agenda of the Brazilian business began to take effect.The main motto of this new agenda was to mobilize the business community around the main social problems of Brazilian society, such as child labor, social inequality and hunger.The Ethos Institute was a direct result of this new agenda of the Brazilian business, making business more complex social activities and guided by verification mechanisms based on international standards.Our research problem is to analyze the constitution of the Ethos Institute as one of the main actors of CSR in Brazil, discussing the constitution of the field of CSR in Brazil, positions and addresses of the Institute from the State and public policy by examining its connection with the neoliberal political project.For this we start to analyze the documents of the Institute, reports of international organizations and the speeches of the organic intellectuals of the field of CSR in Brazil.CSR is a fragmented field, permeated by disputes conceptual and practical at the bottom represent a struggle between fractions of class for a definition of what CSR is, each with a project linked to their class interest.The Ethos Institute is one of those actors in this dispute.The Ethos Institute promoted the institutionalization of CSR in the country, and for that to institutionalize their practices and their organization.The Institute's administrative structure is quite complex, and several councils and boards, establishing a distance between the guidelines of the Institute and the performance of companies, favoring a relative autonomy of the Ethos front of its affiliates.In this work we question the immediate link between CSR and neoliberalism, emphasizing the public dimension of the Ethos Institute prints to this practice, because the guidelines of the Institute focus on a kind of partnership between business and the state in providing public policy.The criticism here is directed to those papers that analyze CSR as a substitute for the State in social areas due to a neoliberal political arrangement.This hypothesis proves problematic because the Ethos Institute does not claim less government, by contrast, calls for the State regulation of CSR in the country

Ethos · Business and Management Studies · Corporate Social Responsibility Reporting · Social and Economic Solidarity

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