Greenwashing
Os Conflitos Éticos Da Propaganda Ambiental
Bibliographic Data
| ID | 5777743 |
|---|---|
| Authors | Érico Luciano Pagotto (0000-0002-2348-623X, corresponding author) |
| Year | 2013 |
| Publication date | 2013-04-15 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | THESIS |
| Publisher | Universidade de São Paulo. Agência de Bibliotecas e Coleções Digitais (PUBLISHER) |
| DOI | 10.11606/d.100.2013.tde-22072013-141652 |
| OpenAlex | W2145889859 |
| Language | EN |
| Citations received | 1 |
| References cited | 9 |
Advertising can be found in almost all kinds of media, and among that the increasing occurrence specifically of green advertising is remarkable.The so called "green advertising" is an important element of marketing strategies used by many organizations to spread their messages of worries and commitment about nature and the environment while, at the same time, promote their brands and products for sale.This dissertation, which is a research and also a reflection about the meaning and occurrence of greenwashing, makes a critical analysis of discourse of green advertising and its ideology.It reveals their ethical conflicts and how they help to produce a favorable scenario to keep social and cultural values actually unsustainable, on the opposite way of the advertising claims.It was proposed a sinoptical matrix of theoretical references from previous authors which can be used to identify greenwashing.According to the meta-theoretical conjectures provided by this matrix, several cases of recent advertising were assessed
Advertising · Business · Corporate social responsibility · Epistemology · Greenwashing · Ideology · Matrix (chemical analysis · Political science · Politics · Public relations · Sociology · Chemistry · Consumer Behavior in Brand Consumption and Identification · Consumer Packaging Perceptions and Trends · Environmental Sustainability in Business · Law · Philosophy
An empirical test of a new theory of human needs
The Drivers of Greenwashing
When Are Corporate Environmental Policies a Form of Greenwashing?
The Entropy Law and the Economic Process
Economic Growth and Income Inequality
Controversies in Contemporary Advertising
Adesão voluntária e comportamento ambiental de empresas transnacionais do setor químico no Brasil
Indicadores de sustentabilidade
Foundations of Social Theory
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |