Atratividade turística em estádios de futebol

Visitação no estádio Arena Corinthians

Bibliographic Data

ID5779713
AuthorsFillipe Soares Romano (0000-0002-1507-506X, corresponding author)
Year2019
Publication date2019-01-30
Peer ReviewedYes
Open AccessYes
TypeTHESIS
PublisherUniversidade de São Paulo. Agência de Bibliotecas e Coleções Digitais (PUBLISHER)
DOI10.11606/d.100.2019.tde-12122018-202316
OpenAlexW2962741875
LanguagePT
Citations received2
References cited8

With the announcement of the construction the Arena Corinthians stadium in the district of Itaquera in São Paulo, inquired about the possible legacies and impacts for the population as a counterpart to hosting the sports megaevents.The present research emerged from the questioning: how the transformations demanded by the mega-sports events 2014 FIFA WorldCup and 2016 Summer Olympics can influence the forms of use and appropriation of Arena Corinthians as a segment of tourism and leisure at the city of São Paulo?The overall aim was to analyze the importance of tourism activities at the stadium and, the specific objectives were focused on: to explore the activities that make use of the facilities; examine perception of the social actors of the environment under the perspective of the legacy and/or attraction for the region of Itaquera and the east zone of São Paulo; identify and reflect on the possibilities and potentialities of the use of space.In order to answer the previous questions, a choice of use of the qualitative method of descriptive and exploratory character was made, splited into three distinct moments: bibliographic and documentary analysis and field research, comprised by the participant observation technique, thematic interview, and made by the use of questionnaires to Arena Corinthians and São Paulo Turismo (SpTuris) managers, one hundred visitors from the Casa do Povo Tour, Timão RUN, Monster Jam and Football Open Training, and five visitors from Virada Cultural.As a result of the research, noticed that visitors were unaware of the tourist route at the east zone of São Paulo, some of them were at the stadium for the first time, in this sense, it stands out the importance of attracting the public through multicultural and diversified events that are not related to Sport Club Corinthians Paulista (SCCP).Visitors understand the Arena Corinthians as a legacy and tourist attraction for the city.The perception of the residents corroborates under perception of the tourist attractiveness, nonetheless, they differ especially in the matter of legacy, justified by the generated expectation and not fulfilled in the development of the surroundings.It also pointed out some recommendations for actions in order to cover the surrounding public in the perspective of appropriation, belonging and use of the stadium, as well as approaching the tourist trade to achieve the goals of being the main tourist attraction in the city of São Paulo

Advertising · Appropriation · Archaeology · Art · Cartography · Exploratory research · Field research · Football · Geography · Humanities · Population · Qualitative research · Social science · Sociology · Thematic analysis · Tourism · Physical Education and Sports Studies · Sport and Mega-Event Impacts · Sports, Gender, and Society

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