Quem fala com o povo

Our study recovers the path of community radio stations in São Paulo from its legalization, specifically seeking the procedures adopted by their teams to define and organize your schedule, to relate to their listeners, to solve their issues of financial sustainability and also reflect if the there is a place for education on the radio station.We have exercised different ways of analyzing the programming grids of those stations, here understood as resources that keep multiple kinds of information and may reveal the type of work they develop.We presuppose the fact that, if considered in its purpose and the ways they are designed, planned and organized, offers of a station programming reveal the identity of this radio and can also reveal the communicative and educational skills that prioritize in its path.Considering the claims of Roldão (2006) and Peruzzo (2011) that the characterization of a station is in its use and the content it generates, our findings came from analysis of three aspects: the station's program content, degree of dialogue with the listener and the way in which he expresses his commitment to the direction of the community.In practice, we find a station with little space for the participation of the listener, with reduced enthusiasm for change and with serious problems of financial support.Cultural supports, the only way to provide resources for sponsors or advertising, are regulated by quite restrictive guidelines.Legalized radio stations, do not dare to seek models and differentiated programming formats yet, nor have more democratic management in the conduct of their teams on behalf of the law of community radio broadcasting, which must respect not to lose the license to operate.In this contradictorily context, we were guided in a system of hypotheses in which the vast majority of low power stations operating in the city is already breathless if you considered the restrictions that compromise their survival and that are imposed in the law that regulated them.We also saw that each station has created a way to be present at the scene of broadcasting and is forging a new identity, still under construction

Community radio · Democracy · Enthusiasm · Legalization · Political science · Politics · Public relations · Schedule · Sociology · Computer Science · Cultural, Media, and Literary Studies · Law · Psychology · Social Psychology

• Comunidade e sociedade

  Open Access•Leila Marrach Basto De Albuquerque•Raízes Revista de Ciências…•1999

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• Base e superestrutura na teoria cultural marxista

  Open Access•Raymond Williams•Revista USP•2005

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