Racismo anunciado
O negro e a publicidade no Brasil (1985-2005)
Bibliographic Data
| ID | 5798644 |
|---|---|
| Authors | Carlos Augusto De Miranda E Martins (corresponding author) |
| Year | 2010 |
| Publication date | 2010-03-02 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | THESIS |
| Publisher | Universidade de São Paulo. Agência de Bibliotecas e Coleções Digitais (PUBLISHER) |
| DOI | 10.11606/d.27.2010.tde-04042010-182647 |
| OpenAlex | W1543464508 |
| Language | EN |
| Citations received | 6 |
| References cited | 2 |
This presented work has as a main objective the study of the Afro-Americans participation in Brazilian advertisement from years 1985 to 2005, searching not only their appearance in advertisement during this period, but also identifying and analising the most common stereotypes they are impersonating.The hypothesis we want to prove is that the black people image presented in advertisement from the end of the 20th century to the beginning of the 21st century is based upon depreciative and subalterning representations socially built during the 19th century.To do so, we will start our dissertation examining the arise of racist thoughts in Brazil (circa 1850) and the outcome as eugenist and conservative political projects that had a formation of a white country as their target.Hereafter, we will work about the influence of these thoughts in the cultural production of the 19th centurywith special focus to literature, press, and newspaper advertisements -also debating the consolidating and perpetuating means of the stereotypes through the 20th century.The following step consisted in the analysis of those images that make our sample, searching breaches and remainings not only related to the 19th century past but also inside the proposed framework.The chosen period is related to the importance in the anti-racist fight context, and our sample had as the main documental source "Veja" magazine, not only because of the publication weightiness, but also for the importance of certain researches give to advertisements carried in magazines.Lastly, shall we clarify that the centre of interest is advertisement due to the importance given for this industry among the communication means as a whole, as a financial prop or as a ideas and behavior agent
Advertising · Aesthetics · Art · Business · Media studies · Newspaper · Political science · Politics · Sample (material · Social science · Sociology · White (mutation · Brazilian History and Foreign Policy · Gender, Sexuality, and Education · History · Law · Race, Identity, and Education in Brazil
| Unique citing works | 6 |
|---|---|
| Citations per year | 0,43 |
| Citation span | 2012 - 2023 (12) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 4 |