Classified beauty
Goods and bodies in Brazilian women's magazines
Bibliographic Data
| ID | 5837541 |
|---|---|
| Authors | E Rocha (0000-0001-5821-1917, Pontifícia Universidade Católica do Rio de Janeiro, corresponding author), Marina Frid (0000-0002-8233-8579, Pontifícia Universidade Católica do Rio de Janeiro) |
| Year | 2016 |
| Volume | 18 |
| Issue | 1 |
| Pages | 83-102 |
| Publication date | 2016-04-03 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Consumer Culture (JOURNAL) |
| Journal identifiers | ISSN: 1469-5405 • E-ISSN: 1741-2900 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1469540516641625 |
| OpenAlex | W2395148758 |
| Language | EN |
| Citations received | 5 |
| References cited | 30 |
This article analyzes women's images in Brazilian magazines aiming to understand the logic behind the construction of notions of female beauty, health, and wellbeing. More precisely, it investigates how magazines associate an extensive array of goods to women's bodies, sustaining a permanent logic of consumption. At the explicit level of images, magazines express novelty, promote innovations, and offer ever-new possibilities for readers to accomplish strong, slim, and forever young bodies. However, the analysis suggests the existence and operation of an underlying recurrent pattern that intends to classify products and services according to female body fragments in a process analogous to the system known as totemism. Finally, this work indicates that the ideological project of magazines is to create an unreachable woman model forever translated into consumer goods
Beauty · Consumption · Asian Culture and Media Studies · Gender, Feminism, and Media · Media, Gender, and Advertising
The Sex of Things
Unbearable Weight
The Anthropology of Texts, Persons and Publics
Methods of Text and Discourse Analysis
Consumer Culture, Identity and Well-Being
The Construction of Beauty
Capital
Gender Advertisements
Commodity feminism
Postmodern media studies
Hybridity Brazilian Style
Consumer Magazines in South Africa and Israel
Images of Women in General Interest and Fashion Magazine Advertisements from 1955 to 2002
The Effect of Thin Ideal Media Images on Women’s Self-Objectification, Mood, and Body Image
Sex, Feminism, and Advertising
Contradiction Sells
The Brazilian Wax
Woman, Body, Space
The Culture of Speed
Novelty without Change
The Tan from Ipanema
I just want to be me again
The Woman in Pieces
Culture and Practical Reason
Techniques of the body∗
Be Graceful, Patient, Ever Prayerful
| Unique citing works | 5 |
|---|---|
| Citations per year | 0,56 |
| Citation span | 2017 - 2025 (9) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 5 |