Branding History at the Canadian Museum of Civilization

Bibliographic Data

ID5842824
AuthorsMelissa Aronczyk (0000-0002-9619-6188, Rutgers, the State University of New Jersey), Miranda J Brady (0000-0002-0558-2885, Carleton University)
Year2015
Volume40
Issue2
Pages165-184
Publication date2015-05-12
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCanadian Journal of Communication (JOURNAL)
Journal identifiersISSN: 0705-3657 • E-ISSN: 1499-6642
PublisherJilin Academy of Agricultural Sciences (PUBLISHER • CN)
DOI10.22230/cjc.2015v40n2a2812
OpenAlexW1538636278
LanguageEN
Citations received7
References cited17

In October 2012, the Canadian Heritage Minister announced that the Canadian Museum of Civilization, the country's largest and most popular museum, would be renamed the Canadian Museum of History. In addition to the new name, three strategies-a strategy of engagement, a strategy of authority, and a strategy of expansion-were elaborated by museum and government officials as part of the transformation. We examine these three strategies as an example of the Harper government's attempt to "brand" Canadian identity and history in its own image, arguing that the strategies were designed expressly to paper over near-unilateral changes in the museum's mandate and transformation. Ultimately, these changes have problematic implications for the democratic management of cultural production in Canada

Mandate · Cultural Heritage Management and Preservation · Memory, Trauma, and Commemoration · Museums and Cultural Heritage

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