Young, wild, and free? Rai and its industrial challenges for contemporary Italian teen content
Bibliographic Data
| ID | 5859025 |
|---|---|
| Authors | Luca Barra (0000-0001-5454-9611, University of Bologna, corresponding author), Emiliano Rossi (0000-0003-1051-9730, University of Bologna) |
| Year | 2025 |
| Volume | 21 |
| Issue | 1 |
| Pages | 78-95 |
| Publication date | 2025-10-23 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Critical Studies in Television The International Journal of Television Studies (JOURNAL) |
| Journal identifiers | ISSN: 1749-6020 • E-ISSN: 1749-6039 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/17496020251391962 |
| OpenAlex | W4415494502 |
| Language | EN |
| References cited | 8 |
In recent years, Italian public service broadcaster Rai has developed strategies to engage young audiences and maintain its relevance for these traditionally under-represented consumers, notably through the production and commissioning of accessible, dedicated scripted content. This article explores recent trends in Rai's targeting of young audiences from a production and distribution standpoint. Drawing on in-depth industry interviews and industrial materials, it maps key strategies developed by Rai's digital platform, RaiPlay, and traces the trajectories of three teen dramas ( Mare fuori , Un professore , and Nudes ), highlighting how the connection with young audiences is built through a stratified, contradictory yet productive process
Project commissioning · Public broadcasting · Public service · Asian Culture and Media Studies · Gender, Feminism, and Media · Media, Gender, and Advertising
| Citation velocity | historical |
|---|---|
| Highly cited | No |