Exhibiting enterprise

Museums in New Zealand are not a homogeneous group in terms of their level of income generating activity or the nature of those activities. As a result of this situation, and the gap in knowledge it has resulted in, the National Services unit of the Museum of New Zealand Te Papa Tongarewa, commissioned primary research into the 'revenue generation' activities of the sector. This paper presents the results of that research, specifically the data gathered through a questionnaire. The results provide a profile of respondents in relation to their operating contexts, the sources of financial and non-financial support they received (from the local community, local authorities and central government), and the types of income generating activities they undertook. The results contribute to a better understanding of both how organisations within the sector generate income (from traditional sources and new, more innovative activities) and what factors influence their ability to do so

Business · Homogeneous · Revenue · Computer Science · Creativity in Education and Neuroscience · Cultural Industries and Urban Development · Museums and Cultural Heritage · Accounting · Marketing