Dracula's castle in Transylvania
Conflicting heritage marketing strategies
Bibliographic Data
| ID | 5885260 |
|---|---|
| Authors | Alexandra Muresan, Karen Smith (0000-0002-2975-0986, Nottingham Trent University), Karen A Smith |
| Year | 1998 |
| Volume | 4 |
| Issue | 2 |
| Pages | 73-85 |
| Publication date | 1998-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Heritage Studies (JOURNAL) |
| Journal identifiers | ISSN: 1352-7258 • E-ISSN: 1470-3610 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/13527259808722223 |
| OpenAlex | W2058532125 |
| Language | EN |
| Citations received | 8 |
| References cited | 17 |
Transylvania, situated beneath the Carpathian mountains, is one of the travel frontiers of Europe and the most romantic province of Romania. To most of its visitors, Transylvania is associated with haunted castles and vampires, thanks to the literary character Dracula. Even though Bran Castle appears to form the perfect home for a vampire count, this heritage destination is surrounded by debate because of the conflicting marketing strategies adopted by various organisations for the specific purpose of increasing the profits made from tourism. This paper explores issues of marketing, policies for interpretation and the understanding of heritage sites within a formerly socialist society in transition to a market economy. It analyses potential promotional, advertising and interpretive strategies which could be applied to Bran Castle, and offers solutions to produce a better understanding of the role of heritage tourism in a transitional economy
Archaeology · Art · Art history · Dracula · Economics · Economy · Heritage tourism · Literature · Situated · Sociology · Tourism · Tourism geography · Vampire · Cultural Heritage Management and Preservation · Diverse Aspects of Tourism Research · History · Religious Tourism and Spaces
Literary tourism as a field of research over the period 1997-2016
After dark at Bran Castle
Location Shooting and the Filmic Destination
Fabricating “Cool” Heritage for Northern Ireland
Strengthening Dracula tourism brand through cartographic approaches
Stalking the count
Experiencing Dracula's homeland
Une légende à des fins touristiques dans la Roumanie communiste
Tourism and economic development in Eastern Europe and the Soviet Union
Place promotion
Place promotion
Geography and literature
Focus on Eastern Europe
Seeing is believing
When is the past? Authenticity and the commoditization of heritage
The use of advertising in managing destination image
Tourism investment in central and eastern Europe
Heritage, tourism and society
Tourism in Romania
Visitor cycles
The Concept of a Tourist Area Cycle of Evolution
Environmental Problems in Eastern Europe
Catherine Cookson Country
| Unique citing works | 8 |
|---|---|
| Citations per year | 0,4 |
| Citation span | 2006 - 2026 (21) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 7 |