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Developing Professional Communication

The Construction of a Multimodal Understanding of Job Interviews

Bibliographic Data

ID5901466
AuthorsWing Yee Jenifer Ho (0000-0002-9725-9494, City University of Hong Kong, corresponding author)
Year2019
Volume4
Issue1
Pages5
Publication date2019-01-17
Open AccessYes
TypeARTICLE
VenueLanguages (JOURNAL)
Journal identifiersISSN: 2226-471X • E-ISSN: 2226-471X
PublisherMDPI AG (PUBLISHER • IT)
DOI10.3390/languages4010005
OpenAlexW2910043253
LanguageEN
Citations received6
References cited14

This article explores how online videos with a pedagogical focus can possibly make an impact on our current language teaching and learning practices. The affordance of videos to create multimodal content that can be shared with the public allows content creators to use a wide range of resources, such as spoken and written language, gestures, screen layout, etc., to create learning environments that can promote an awareness of a multimodal perspective to the understanding of a particular kind of professional communication context, such as job interviews, as illustrated in this article. By analyzing a series of videos on job interviews using multimodal semiotic analysis, I argue that these videos, which I call pedagogical vlogs, are helpful not only in terms of teaching the language skills required for job interviews, but also to help create a multimodal understanding of job interviews through the strategic orchestration of multiple semiotic modes. The popularity of pedagogical vlogs, as well as their affordance to provide lesson content created by the public, offer new possibilities for language teaching and learning, but it has yet only received scant attention from applied linguistics and language education researchers. This article aims to start a dialog on the pedagogical implications of this new form of learning so as to uncover the potentials offered by pedagogical vlogs in education

Affordance · Context (archaeology · Dialog box · Gesture · Human–computer interaction · Linguistics · Multimedia · Pedagogy · Popularity · Semiotics · World Wide Web · Computer Science · Discourse Analysis in Language Studies · EFL/ESL Teaching and Learning · Psychology · Second Language Learning and Teaching · Artificial Intelligence

  • Translanguaging in digital learning

    Wing Yee Jenifer Ho, Kevin W H Tai•International Journal of…•2024

  • Language teachers’ use of social media platforms and online tutoring platforms

    Jinyan Wang, Nate Ming Curran•Asian Englishes•2025

  • Sharing as informal teaching

    Open Access•Yaqian Jiang, Camilla Vásquez•Discourse Context & Media•2025

  • Responding to “thank you” properly’

    Open Access•Ednan Aslan•Discourse Context & Media•2025

  • Doing expertise multilingually and multimodally in online English teaching videos

    Open Access•Wing Yee Jenifer Ho, Kevin W H Tai•System•2020

  • The Making of Mobille a Year Later

    Open Access•Sonia Rocca•Languages•2020

  • Analyzing Multimodal Interaction

    Norri, Sigrid Norris•Analyzing Multimodal Interaction•2004

  • Multimodality

    Gunther Kress, Gunther R Kress•Multimodality•2009

  • Reading Images

    Gunther Kress, Teho Van Leeuwen et al.•Reading Images•2006

  • Introducing Multimodality

    Carey Jewitt, Jacob Bezemer et al.•Introducing Multimodality•2016

  • Flaming on YouTube

    Open Access•Peter J Moor, Ard Heuvelman et al.•Computers in Human Behavior•2010

  • A systematic review of Call in English as a second language

    Open Access•Ernesto Macaro, Zöe Handley et al.•Language Teaching•2012

  • Styling the self online

    Elisabetta Adami•Social Semiotics•2018

Citations per year1
Citation span2020 - 2025 (6)
Highly citedNo

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