Desiring the (Popular Feminist) Reader

Letters to CLEO during the Second Wave

Bibliographic Data

ID5903402
AuthorsMegan Le Masurier (0000-0001-8137-5864, corresponding author)
Year2009
Volume131
Issue1
Pages106-116
Publication date2009-05-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueMedia International Australia (JOURNAL)
Journal identifiersISSN: 1329-878X • E-ISSN: 2200-467X
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1329878x0913100112
OpenAlexW2274301760
LanguageEN
Citations received7
References cited8

The second wave of feminism in Australia became a popular reality for ordinary women through many forms of media, and especially through the new women's magazine Cleo. The reader letters published in Cleo throughout the 1970s provide rich, if productively problematic, evidence for the media historian's desire to interpret the meanings readers can make from magazines. In this case, the desire is to understand how younger, ordinary (non-activist) Australian women made sense of the immense challenge of feminism. Through letters written in response to Cleo's feminist journalism (and journalism about feminism), it is clear that a popular feminism was being experienced in the period of the second wave

Feminism · Journalism · Media studies · Sociology · Australian History and Society · Gender Studies · Gender, Feminism, and Media · Media Studies and Communication

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