Look before You Leap
Commercial Radio's View of the Road Ahead
Bibliographic Data
| ID | 5903773 |
|---|---|
| Authors | Joan Warner, Gail Phillips (0000-0002-3491-2441) |
| Year | 2002 |
| Volume | 105 |
| Issue | 1 |
| Pages | 61-65 |
| Publication date | 2002-11-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Media International Australia (JOURNAL) |
| Journal identifiers | ISSN: 1329-878X • E-ISSN: 2200-467X |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1329878x0210500110 |
| OpenAlex | W2225280197 |
| Language | EN |
While the broadcast industry as a whole may be abuzz with the potential for new survey methodologies, the Australian commercial radio sector retains a more pragmatic perspective. Joan Warner, Chief Executive Officer for the commercial radio industry body Commercial Radio Australia, talks about radio's place in the multimedia environment and the hurdles new survey technologies will have to overcome to deliver the sort of data the industry will be prepared to trust. Joan was interviewed by Gail Phillips
Business · Chief executive officer · Commercial broadcasting · Economics · Management · Officer · Political science · Radio broadcasting · sort · Telecommunications · Computer Science · Education Systems and Policy · Engineering · Law · Marketing
| Highly cited | No |
|---|