The Special Broadcasting Service after 30 Years

Public Service Media and New Ways of Thinking about Media and Citizenship

Bibliographic Data

ID5904152
AuthorsTerry Flew (0000-0003-4485-9338, corresponding author)
Year2009
Volume133
Issue1
Pages9-14
Publication date2009-11-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueMedia International Australia (JOURNAL)
Journal identifiersISSN: 1329-878X • E-ISSN: 2200-467X
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1329878x0913300103
OpenAlexW2562273042
LanguageEN
Citations received3
References cited3

This article considers the distinctive ways in which the Special Broadcasting Service (SBS) has evolved over its history since 1980, and how it has managed competing claims to being a multicultural yet broad-appeal broadcaster, and a comprehensive yet low-cost media service. It draws attention to the challenges presented by a global rethinking of the nature of citizenship and its relationship to media, for which SBS is well placed as a leader, and the challenges of online media for traditional public service media models, where SBS has arguably been a laggard, particularly when compared with the Australian Broadcasting Corporation (ABC). It notes recent work that has been undertaken by the author with others into user-created content strategies at SBS and how its online news and current affairs services have been evolving in recent years

Advertising · Appeal · Business · Citizenship · Computer security · Corporation · Media studies · Multiculturalism · Political science · Politics · Public broadcasting · Public relations · Public service · Sociology · Computer Science · Island Studies and Pacific Affairs · Law · Media Studies and Communication · Marketing

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