Promotional Desires
Popular Media's Presence on the Internet
Bibliographic Data
| ID | 5904476 |
|---|---|
| Authors | P David Marshall (0000-0002-0418-4447), Susan Luckman (0000-0001-6047-4767), Sean Smith, Sean C Smith (0000-0002-5679-8205) |
| Year | 1998 |
| Volume | 86 |
| Issue | 1 |
| Pages | 63-76 |
| Publication date | 1998-02-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Media International Australia (JOURNAL) |
| Journal identifiers | ISSN: 1329-878X • E-ISSN: 2200-467X |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1329878x9808600108 |
| OpenAlex | W2222676683 |
| Language | EN |
| Citations received | 1 |
| References cited | 2 |
For a variety of reasons, the traditional popular or 'mass' media have attempted to position themselves on the Internet through the establishment of often elaborate Websites, The potential future delivery of film, television and radio through the Internet represents a serious challenge to the continued viability of media companies and their vested modes of delivery and exhibition. Their Internet sites represent their reaction to a possible computer/media converged future. At present, these sites play with the different interactive aesthetics of the Internet and tend to emphasise the use of the Internet as primarily a promotional tool. This article analyses the Websites of selected national and international media corporations, identifies the promotional quality of their presence, and charts their organisation of desire
Advertising · Art · Business · Exhibition · Internet privacy · Mass media · Political science · Position (finance · Public relations · Publishing · The Internet · Variety (cybernetics · Visual arts · World Wide Web · Computer Science · Media Studies and Communication · Law
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,04 |
| Citation span | 2000 - 2000 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |